Podcast guesting is the best way to ethically leverage other peoples audiences and fill your opportunity pipeline with qualified leads.
One thing that most coaches suck at doing is marketing their business. I get it, coaches wanna coach and marketing always seems like a big mountain to climb.
Organic social media marketing is hard and takes a long time with most people getting caught up in the content creation hamster wheel. Paid ads are expensive, require a high learning curve and offer diminishing returns.
Podcast guesting as a marketing strategy offers a unique way to build a powerful network and develop relationships with large audiences whilst creating evergreen content that can keep creating lead flow and opportunity for as long as they are online.